Progress, Not Perfection

Jaded 80s Baby podcast

 

 


 

Episode Description

This week’s guest is Hernan Sias. He’s one-half of the Business Bros. podcast, and he stopped by to talk about branding, marketing, podcasting, redefining the term “influencer” and much more. He’s a veritable encyclopedia of information and experiences, and you don’t want to miss this one!


Timestamps

00:30 – Introduction


01:17 – Origin of the Business Bros podcast & their content delivery strategy


03:36 – Building confidence and growing as a podcaster


06:12 – Getting sage advice from David Meltzer


08:38 – Becoming a better podcast host


09:25 – The epiphany bridge story


11:54 – Stereotypes vs accountability vs responsibility


13:53 – Finding the sweet spot


16:39 – There’s a balance to everything


19:59 – Using your podcast to develop a brand for yourself


22:39 – Building connections and growing an audience


24:12 – Teaching people how to podcast through his book, “The Power of Podcasting”


27:48 – Doing a live show vs prerecording


31:30 – Is it over for traditional AM/FM radio?


33:32 – Building a relationship with listeners and clients with your podcast and your branding


36:56 – Getting nervous before interviews


38:16 – Was the pandemic a blessing in disguise for content creators?


42:31 – Is the world of podcast oversaturated?


47:09 – Using social media properly to build connections and an audience


49:04 – How often should you publish new content?


50:15 – The arms race between Apple and Spotify and your intellectual property


55:00 – Redefining the influencer