Progress, Not Perfection

Episode Description
This week’s guest is Hernan Sias. He’s one-half of the Business Bros. podcast, and he stopped by to talk about branding, marketing, podcasting, redefining the term “influencer” and much more. He’s a veritable encyclopedia of information and experiences, and you don’t want to miss this one!
Timestamps
00:30 – Introduction
01:17 – Origin of the Business Bros podcast & their content delivery strategy
03:36 – Building confidence and growing as a podcaster
06:12 – Getting sage advice from David Meltzer
08:38 – Becoming a better podcast host
09:25 – The epiphany bridge story
11:54 – Stereotypes vs accountability vs responsibility
13:53 – Finding the sweet spot
16:39 – There’s a balance to everything
19:59 – Using your podcast to develop a brand for yourself
22:39 – Building connections and growing an audience
24:12 – Teaching people how to podcast through his book, “The Power of Podcasting”
27:48 – Doing a live show vs prerecording
31:30 – Is it over for traditional AM/FM radio?
33:32 – Building a relationship with listeners and clients with your podcast and your branding
36:56 – Getting nervous before interviews
38:16 – Was the pandemic a blessing in disguise for content creators?
42:31 – Is the world of podcast oversaturated?
47:09 – Using social media properly to build connections and an audience
49:04 – How often should you publish new content?
50:15 – The arms race between Apple and Spotify and your intellectual property
55:00 – Redefining the influencer